It’s one of the oldest and most commonly used by brands today. This style's fonts are primarily seen as designs exuding trust, tradition, integrity, and honesty. There are precisely five significant font types. It’ll aid in choosing the right font for your design needs, like headlines and content. It’ll be easier to understand the content below. Let’s get into the important stuff since we learned the history and differences of terms. Now you know the difference, let’s get into the significant type of fonts. And the different sizes of that typeface are what we call font. But typeface is the overall style of a font. Get it? Typography is the umbrella term for typeface and font. That means a size 12 Times New Roman differs from a size 16 Times New Roman. The font has a particular set of glyphs in the typeface. Times New Roman or Arial is the typeface. The text needs to be clear and visually appealing for your audience.Ī typeface is a set of glyphs with a standard design. The definition of typography is the art of arranging letters and adding artistic design to those letters. Knowing these terms allows you to understand better how to create your overall business graphic design. Now that you got a glimpse of how typefaces came to be let’s differentiate all three related terms: Typography, Typeface, and Font. But is it similar to font and typography? Typography vs. And there you have a brief history of how typefaces came into existence. Web Font or WOFF compressed font files and made loading web pages faster. And finally, in 2009, the Web Font style rose to the ranks of used fonts. We see TrueType come to life since it allowed printers and digital devices to use the same font. Lastly, we get into the age of the digitized era of fonts. Modern serifs, Slab serifs, and Sans serifs come into the picture to combine readability and uniqueness. Despite getting criticized by the people around him in 1757, the font re-emerged in the 20th century, and he was called “the greatest printer England ever produced.”Īfter resolving the readability issue, here comes creativity. It’s the typical font we see when creators reference the olden times, hence the name.īut the most readable of all is the font named after John Baskerville. The different business names allowed for better distinction between businesses at the time paired with their logo.īut for better readability, by 1710, William Caslon created Old Style with a touch of the medieval era. It’s also used to emphasize specific phrases depending on the topic.īy the 16th century, typography contributed to the branding of establishments through different types of fonts. It inspired Bruce Rogers’s Centaur (1914) and Robert Slimbach’s Adobe Jenson (1996).Īnd in 1510, Aldus Manutius and Francesco Griffo created the first italic typeface that improved on the later typefaces to fit more words into a page. Johannes Gutenberg saw profit in mass-producing books, so Blackletter calligraphy was used for his printing process of books.īy 1470, Nicolas Jenson thought of a more efficient font, the roman typeface, which was slimmer than Blackletters and allowed more words to be printed on a page. Brief History of Typefacesĭid you know that you can create your font ? If you need guidance, read the origins.įonts can be traced back to the invention of the printing press. Join us as we learn the different fonts and what they mean. It’s what expresses who you are as a business and tells your market what to expect from you. Learn about the types of font and what each of them expresses.Īfter all, typography is a huge factor in your marketing scheme besides your logo design. Those that use these will typically do so in Adobe Creative Suite and for the sole purpose of making subtle tweaks that make text look better for print or on the web, or perhaps to turn their handwriting into a unique font.Contemplating which font to use for your overall branding scheme? We’ve got the guide for you. You can't, for example, just decide to use a different version of an "F" in Facebook or embellish common connecting letters like "TH" to make them look like ornate typography. In other words, OTF is indeed the "better" of the two due to the additional features and options, but for the average computer user, those differences don't really matter. In addition, OTF features embellishments like ligatures and alternate characters-also known as glyphs-that exist to give designers more options to work with.įor most of us non-designers, the additional options will likely go unused. So, onto the main question: what is the difference between OFT and TTF?įor designers, both amateur and professional, the main useful difference between OTF and TTF is in the advanced typesetting features.
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